Biography & Credentials


Biography & Credentials

Biography & Credentials

          Dr. Moses Altsech holds a Bachelor’s degree in Marketing and International Business from the University of Cincinnati and a Ph.D. in Marketing from the Pennsylvania State University. Dr. Altsech has served on the faculty of Penn State University, Butler University, and Edgewood College, and currently teaches at the University of Wisconsin-Madison.  He is also the President of Moses Altsech Consulting, a Madison, Wisconsin-based firm offering consulting, research, keynote and training services to clients across the United States and overseas.  With more than two decades of experience as a consultant, trainer and keynote speaker, he has been honored with more than twenty academic and professional awards, Dr. Altsech has helped companies, professional associations, and non-profit organizations train staff, improve strategic planning, conduct cutting-edge customer satisfaction and employee engagement research, serve their clients better, cope with change, and aggressively explore new opportunities for growth!              

            Fluent in 3 languages, Dr. Altsech has traveled to more than 45 countries and overseas territories in 6 continents, acquiring a wealth of international experience and a global perspective on business and social issues. He is an expert on Customer Satisfaction and Customer Service, Employee Engagement, Strategic Marketing, Marketing Research, and Strategic Planning, but also an avid student of history, literature, politics, social-demographic trends and international affairs.  A believer in Service Above Self, Dr. Altsech is actively engaged in the community as a volunteer and mentor, as well as a member and supporter of many service and community organizations.  Over the years he has built an extensive professional network and has facilitated networking for both companies and individuals.  You may contact Dr. Altsech at (608) 213-4110,, or use our Contact Page




In Business Magazine Executive Register

In Business Magazine 40 Under 40

Alliant Energy Foundation Underkofler Award

Who’s Who Among Executives and Professionals

Procter and Gamble Research Fellow

Paul Harris Fellow

Rotary Club of Madison Vocational Service Award

Who's Who Among Teachers at American Colleges and Universities

Estervig-Beaubien Excellence in Teaching & Mentoring Award

Delta Mu Delta Business Honor Society Honorary Member

Butler University Moses B. Altsech Outstanding Professor Award

Pennsylvania State University Outstanding Teaching Award

Penn State University Smeal College of Business Teaching Fellow

ITI ExecuCall Direct Marketing Award

Direct Marketing Association of Cincinnati Award

David Green Memorial Award

Nickerson Scholar

Terry Scholar

University of Cincinnati Certificate of Distinction

Penn State University International Achievement Award

B'nai B'rith Hillel Foundation Award

O. Daniel Fox Grant Recipient

Hebrew University of Jerusalem Grant Recipient



Advances in Consumer Research

Proceedings of the American Marketing Association Educators' Conference

Proceedings of the Society for Consumer Psychology Conference

The Journal of Advertising

Marketing in Dynamic Environments: Contemporary Research Advances (Ch. 20)

Intercultural Dialogue on Health Economics, Management and Policy: Challenges and Opportunities (Ch. 7)

Corporate Report Wisconsin

Wisconsin Hospice Times

The Strategic Marketing Toolkit: Success Strategies for Hospice

The Journal of the Hellenic Diaspora

The Hebrew University of Jerusalem ACTA


New Generation

The Cincinnati Judaica Review

The American Israelite

Madison Jewish News



Quoted by/featured in the BBC World Service, CNN, U.S. News and World Report, In Business Magazine, The Capital Times, The Wisconsin State Journal, The Capital Region Business Journal, Madison Magazine, The Madison Reporter, The Indianapolis Star, The Cincinnati Enquirer, The Centre Daily Times, Wisconsin Hospice Times, Chronika, The American Israelite, The Badger Herald, The Penn State Daily Collegian, The Butler Collegian, The News Record, On The Edge, University of Cincinnati Engineer, Edgewood Magazine, Madison Rotary News, National Public Radio, FOX 47, KMLX, WXIX, WTDY, WIBA, WISC-TV, and others.



Dane County Ethics Board

Middleton Police Commission

Madison Rotary Foundation Board of Trustees

Rotary Club of Madison Board of Directors (2009)

City of Madison Mayor's Community Advisory Committee

Downtown Madison Inc. Economic Development Committee

Downtown Madison Inc. Government Relations Committee

HOPE of Wisconsin

Association for Consumer Research

American Marketing Association

Society for Consumer Psychology

Southern Poverty Law Center

Hospice Advocacy Group

Society for Healthcare Strategy and Market Development

American Academy of Hospice and Palliative Medicine

Global Health Economics Network

Global Brand Forum

Children of Holocaust Survivors

The Lew Harned Society



Rotary Club

Rotaract Club

Hooverwood Retirement Home

Over-the-Rhine Homeless Shelter

The Salvation Army

Camp Hero for Girls

Badger Honor Flight


Southern Poverty Law Center

League of Women Voters

Heifer Foundation

The Leukemia Society of America

Get Out The Vote Campaign

Madison Rotary Club Ethics Symposium

Goodman Community Center

Madison Metropolitan School District

Cambridge School District