The Weapons of Persuasion: Understanding and Applying Principles of Influence!

          At the very mention of "influence" many people think of manipulation and sinister motives. Yet influence is something we all exercise in our daily life; we influence our friends, family, co-workers and customers, sometimes without even thinking, and using rules of thumb we've developed along the way. Influence is a tool, and as such it's only as sinister as its user.

          Understanding persuasion and influence and being able to apply them both ethically and strategically can help improve teamwork, sales, customer service, employee satisfaction, fundraising, and a multitude of areas that are critical to organizational effectiveness! Just as importantly, it sheds light on how others try to influence us, and makes us more conscious of their tactics. This program discusses how persuasion occurs and how to apply influence to achieve a broad array of strategic goals that both companies and non-profit organizations stive for!