Effective Marketing Research: Using Information to Improve Decision Making!

          Marketing research is a tool--one of the most powerful tools a business can use--and using it effectively can make a real difference in how successful your organization is. This seminar looks at the pitfalls of marketing research, showing executives when research is necessary to conduct, how to judge what type of research is best for them, and how to judge the weight that should be placed on marketing research results. It explores all the cost-effective ways of conducting marketing research, from industry trend reviews to customer satisfaction surveys. If you think your business can survive without conducting marketing research in the most efficient, effective way, you might be right--but there's a world of difference between achieving survival and maximizing success!

          How can you make marketing research manager-friendly and easy to decipher? How can you focus on just the kind of research that's relevant for your business? How can you afford to conduct complicated marketing research projects that are vital to your business, too expensive to contract out, yet beyond the expertise of your current staff? How can you tell the difference between reliable and unreliable marketing research data? These are questions that your company must be able to answer in order to remain competitive in the new economy, and this seminar will explore them in a way that's thorough, but direct and easy to understand!