Non-Profit Fundraising 101: Creating an Effective Direct Mail and Telemarketing Campaign!

          If you see the direct mail that fills your mailbox as junk mail, so do some of the people you're trying to reach! If you're determined not to give in to whoever is at the other end of a phone line pleading for a contribution, you're hardly alone! But a combined direct mail/telemarketing campaign is still an effective tool for most non-profit organizations that rely on fundraising!

          Have you thought of how the "do not call list" has actually helped you rather than hurt you? Have you considered ways of making your fundraising phone call different from the boring, annoying, scripted calls most people receive? Americans donated nearly a quarter of a trillion dollars last year, and a million American non-profit organizations rely on charitable giving. Between 70 and 80% of Americans give to at least one charity per year, but especially as more organizations compete for donations it's essential that you try to differentiate the way you approach prospective donors! Let Executive Training & Consulting help you get a head start!