The Business of Caring: Helping Health Care Organizations and Non-Profits Thrive!

          Leaders who run hospitals or nursing homes, directors who administer non-profits serving underprivileged children, the poor, or anyone who needs help, have as their first priority those entrusted in their care: The very thought of becoming business savvy or applying principles of marketing to the way they run their organization sometimes seems obscene to people who see their work as a calling. Business, after all, is all about profit; it taints empathy and it takes selflessness out of service, right? Not at all: If the Cancer Society isn't good at marketing, it doesn't become more noble; it simply becomes poorer and has fewer resources to invest in cancer research and patient services! In the end those who suffer most are the people this organization most eagerly tries to serve!

          Especially if you're involved with a health care provider or non-profit organization that provides an invaluable service to your community, it's imperative that you have the knowledge to run it efficiently and effectively in spite of often shrinking budgets, insufficient staff and scarce resources: How can you raise awareness about your organization among those you need to serve? How can you compete for resources more effectively, and how can you recruit and retain great staff? How can you apply the kind of business principles that will help you thrive--not just get by--while at the same time remaining an organization with a heart? This program is designed to answer these important questions and more; it provides the tools that health care organizations and non-profits must have in order to reach and serve more people better!